Hi. My name is Andrew and this is my blog. How did I get here?
I was born in Chicago and moved to the SF bay area when I was 6, just days before the Loma Prieta earthquake. For me, California was an acquired taste. When I was 12 I started playing the drums and though I've taken a few years off here and there, it is absolutely my favorite thing to do. My first band, Throwback Blue, started in high school and carried into college.
I studied journalism at UC Irvine, lived in Newport Beach and played the drums under a freeway overpass, the only place I could find that didn't come with complaints. After a brief stint at the LA Times, I decided my best shot at making an impact in the music industry was to go to law school, learn contracts and become an entertainment lawyer.
At UCLA I studied entertainment and media law and formed a band, the Dough, with 3 of my classmates. Then in January of 2008, I flew up to Palo Alto on the advice of my brother Erick to meet with Eyal Hertzog, founder of Metacafe. Eyal had been looking into mass collaboration in short form video. Being a musician himself, it occurred to Eyal that the model that worked so well with text (wikipedia) and software (open source) was best suited to music. After all, music is by its very nature a collaborative art form! On June 4, 2008 Erick, Eyal and I started Bojam, the world's first web-based recording studio. A month later Veeru Mehta, formerly a senior architect at Hewlett Packard, joined Bojam as CTO and founder. And just 9 months after that, I started my first blog.
