Sunday, May 31, 2009

"Thru You" and "Playing for Change" Demonstrate Online Music Collaboration...Without the Platform.

A lot of people have emailed me about the two videos below with genuine concern about the competition they pose to Bojam.  While both are examples of online music collaboration, they don't compete, they inspire.  That is because the creators of "Playing for Change" and "I'm New", Mark Johnson and Kutiman, respectively, have done the "Bojam thing", but they've done it without the platform.  They've done it by gathering audio and video clips and compiling them into music videos. Bojam is the platform that allows you to do that and record, all from your home computer.

But what's different about these two videos?  Let's start with "Playing for Change".

Playing for Change - Stand By Me

       

Playing for Change is a documentary of film maker Mark Johnson going around the world to capture various musicians multi-track recording different parts to "Stand By Me".  The final cut  includes all of the musicians.  There are a couple key points to note here: (1) When recording multi-track music, location and time don't matter.  You simply listen to what has already been recorded and record your part on top of that; (2) Music has no language barrier.  Whether you speak Russian or Spanish, you can understand a drum beat or the sound of a guitar; (3) Cover songs make recording easier.  Musicians playing together for the first time usually play covers because everybody knows the notes and how to start and stop.  Covers quickly engage the musician and the audience and also tend to have a nostalgia effect.

Bojam lets anybody do what Johnson does in "Playing for Change" - go around the world and find musicians to  record different parts to the same song, then mix them together into a single fluid mix.  Better yet, they can do it without ever buying a plane ticket.

Kutiman - I'm New

 

Kutiman, on the other hand, created his mix without the musicians being aware that they were part of a collaborative product.  By collecting, editing and remixing YouTube videos of musicians playing independent songs, he demonstrates the power of transformation.  With simple remixing tools, a single user can mix and match various recordings to create a new and sometimes radically different version.  The Bojam user needs to be able to accomplish both of the tasks in these videos, remote multitrack recording AND remixing.  

These works also show the importance of video.  Had you listened to an MP3 of these songs, you probably would not understand what was going on.  The video shows you real people, creating music ALONE, while at the same time collaborating with the global community.  While the music demonstrates the finished product, the video tells the story.



Tuesday, April 7, 2009

About Me


Hi. My name is Andrew and this is my blog. How did I get here?

I was born in Chicago and moved to the SF bay area when I was 6, just days before the Loma Prieta earthquake. For me, California was an acquired taste. When I was 12 I started playing the drums and though I've taken a few years off here and there, it is absolutely my favorite thing to do. My first band, Throwback Blue, started in high school and carried into college.

I studied journalism at UC Irvine, lived in Newport Beach and played the drums under a freeway overpass, the only place I could find that didn't come with complaints. After a brief stint at the LA Times, I decided my best shot at making an impact in the music industry was to go to law school, learn contracts and become an entertainment lawyer.

At UCLA I studied entertainment and media law and formed a band, the Dough, with 3 of my classmates. Then in January of 2008, I flew up to Palo Alto on the advice of my brother Erick to meet with Eyal Hertzog, founder of Metacafe. Eyal had been looking into mass collaboration in short form video. Being a musician himself, it occurred to Eyal that the model that worked so well with text (wikipedia) and software (open source) was best suited to music. After all, music is by its very nature a collaborative art form! On June 4, 2008 Erick, Eyal and I started Bojam, the world's first web-based recording studio. A month later Veeru Mehta, formerly a senior architect at Hewlett Packard, joined Bojam as CTO and founder. And just 9 months after that, I started my first blog.